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Manager - Consumer Marketing
Job Description: 
Developing
and managing mobile, internet and VAS product portfolio

KEY RESULT AREAS/MAIN RESPONSIBILITIES
Primary focus is developing and managing a product portfolio
around Mobile and Internet solutions and VAS for consumer market in Tanzania,
with strong focus on Zanzibar. The consumer Marketing Manager will become
an expert for the specific market by conducting and analysing market
research in collaboration with BI department.
The Consumer Marketing Manager will be responsible for monitoring
mass market commercial activity, follow-up the release of monthly KPIs and
organize recurrent presentations to Steering Committee.
He/She will be responsible for creating and industrializing
market leading services that execute the CWS consumer strategy. The
Consumer Marketing Manager will demonstrate an innovative approach and
differentiate CWS as a clear leader against the competition as well as
providing clear value to the customer. The product and project development
activity will be made in collaboration with all departments of CWS: Sales,
Technical, IT, Finance...
The Consumer Marketing Manager will continually develop,
enhance, market, and life-cycle manage the products, and also be the
initiator of Marketing campaigns or actions on different segments.
He/She will also act as a support to Consumer distribution
channels as well as customer service centres and call centre to provide
updated sales tools and coordinate the good go to market of all services,
as well as a good after sales service.
The Consumer Marketing Manager is
recognized as the Leader in his field and is able to positively impact and
drive product adoption both internally and externally to Zantel in all
theatres

Qualifications:
Education background.
Degree level of education – preferably in Marketing/Business
Studies
Skills&
Knowledge
Management Experience (minimum
3 years) preferable in a commercial or marketing role.
Teamwork skills (including
virtual teaming).
Excellent communications
skills (written, oral and active listening)
Good computing skills (spreadsheets and word)
Works well in pressurized environment

This position is open to people:

 



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